What are Sub Types?

Example: A company provides cakes on a subscription basis. Customer 1 may require them on a weekly basis, while customer 2 may only need them for special events. The subscription option can be customized to allow customer 1 to receive them every 5 days and customer 2 every 6 months.

Billing Cadence

Billing cadence is how often your customer will be billed. This is separate from delivery cadence which is how often an order will be delivered. Billing can be either per order or prepaid for multiple orders ahead of time.

What can this be used for:

To provide customers with flexibility, we offer the option to prepay for multiple orders in advance, along with exclusive bulk buy discounts. This feature is especially beneficial for those looking to purchase gift cards to give as presents.

Billing cadence is also very beneficial for a customer who has signed up with a prepaid gift card and then wants to switch to per-order billing once it has run out.

Example: A customer can prepay for 6 orders at once. This means a customer will only be charged every 6 orders (regardless of delivery cadence). Or if a customer is given a $100 gift card (for $10 shampoo sub), this means the next 10 orders are prepaid.

Our pricing calculator can be used to create intelligent and adjustable pricing models. The output of this calculator is to work out how much a customer will be charged for their subscription on a per-order basis.

Allows you as a business to stack different pricing engines on top of each other to support your dynamic proposition.

Examples:

Fixed Price Engine - every order has a set price, regardless of order contents. This is useful for curated item subscriptions where the price doesn't change from order to order even though the contents might.

Bulk Discounts - encourage customers to prepay for multiple orders at once, by offering a % discount based on the number of orders prepaid for. This is useful as it is an incentive for customers to commit to multiple orders at sign-up.

Multiple Product Collection - reward customers who purchase from different collections by offering them a £ discount when they meet your set criteria. E.g. if a customer buys 6 tonics and 1 gin, they will receive £5 off their order but if a customer orders 4 tonics and 2 gins, they will receive £10 off

Line Items

Line items are the products that go into your customer's subscription orders. There are many ways a business might want to control what products a customer gets and Bento is here to support all of them.

Depending on your proposition, you may consider sending the identical product to a customer on a monthly basis (such as shampoo) or allowing them to choose from a variety of options (such as selecting from Gousto's weekly recipe collection), or even from a predetermined playlist (such as a world tour of spirits).

Example: Gousto has 80 recipes to choose from each week and a customer signs up for a weekly box. The customer gets to populate their box with 3-5 recipes for every order from the weekly collection available.

Subscription Phases

A subscription phase is a period or chapter of your subscription. What's social is that it evolves over the lifetime of a customer's subscription with complex business rules that can be tailored to the unique needs of your business. Its duration can be controlled by the number of orders (set number or infinite) and its characteristics are the contents and price.

This can be used for creating subscription types that evolve over time. If you want to offer a trial box with a different SKU set or vary the delivery cadences over a seasonal period, all of this can be done within sub-phases.

Example: customer's first order costs £1 and is delivered immediately with 5 SKUs, the second order is £15 and arrives 2 weeks later with 10 SKUs, this continues forever.