What are Promos?

What are Promotions?

This document provides an overview of our promotions system, outlining each feature, its benefits, and practical applications.

Promo Rules

Definition: Promo rules are predefined conditions set within a campaign to control the application of promotional values. These rules determine how and when discounts are applied based on specific criteria.

Supported Rules:

• Discount based on order number.

• Discount applied to order after a promo code is added.

Applications: Promo rules are instrumental in targeting specific customer groups to optimize promotional impact. For example:

• New Customer Incentive: To encourage ongoing engagement beyond an initial trial, a promo can be structured to apply to the 2nd, 3rd, and 4th orders, effectively offering a phased discount after the initial purchase.

• Reactivation: For customers who have canceled their subscriptions, a discount on their subsequent delivery after reactivating with a promo code can incentivise resubscribing.

Promo Value

Definition: The promo value denotes the discount amount, which can be specified either as a percentage or a fixed currency amount, to be deducted from an order's total cost.

Applications: Adjusting the promo value allows precise control over the discount offered, helping to manage profitability while providing attractive incentives to customers. For example:

• Fixed Amount Discount: A promo code might reduce a customer's order total by a set amount, such as £10, decreasing a £50 order to £40.

• Percentage Discount: Alternatively, a promo code could offer a 10% discount, reducing a £50 order to £45, providing a proportionate saving based on the total order value.

Promo Code

Definition: A promo code is a unique identifier that, when applied to a customer’s subscription contract, activates the associated promo campaign.

Applications: Promo codes serve as the key mechanism for customers to access special offers tailored to their purchase habits or subscription preferences, significantly enhancing user engagement and satisfaction.

This guide aims to assist merchants in effectively implementing and utilizing the promotional tools available to maximize customer retention and acquisition. Each component of our promotions system is designed to provide flexibility and control, ensuring that promotional campaigns are both effective and aligned with business objectives.